Forged By Adam
Privacy Policy
This notice explains how we use personal information when you browse this website or contact Forged By Adam about coaching.
Last updated: 28 September 2026.
Who is responsible for your information?
Forged By Adam is responsible for the information described in this notice. For privacy questions or to exercise your rights, email contact@forgedbyadam.com.
Information we collect
When you enquire, you provide your name, email address, optional phone number, coaching interests and message. Our web host may process technical information such as your IP address, browser information and access logs to operate and protect the website. The enquiry form uses a short-lived, one-way keyed representation of an IP address to limit repeated submissions; we do not store the raw address for that purpose.
Please do not send medical history, diagnoses, medication details or other sensitive health information through the public enquiry form. If health information is needed to assess suitability for coaching, we will explain the purpose and arrange an appropriate collection process separately.
Why we use your information
- To answer your questions and discuss a potential coaching arrangement, including taking steps at your request before entering into a contract.
- To administer an existing coaching relationship where necessary to perform our contract with you.
- To keep the website secure, prevent misuse and maintain a record of relevant correspondence, based on our legitimate interests in running and protecting the business.
- To meet applicable legal obligations.
Sending an enquiry does not subscribe you to marketing. We do not use the enquiry form to collect marketing consent.
How enquiries are handled
Your enquiry is emailed to the business inbox. Your enquiry is also saved in a protected WordPress dashboard so we can manage and respond to it, including if an email notification fails. Access is restricted to authorised website administrators. Copies may remain in the business mailbox and its backups. Our hosting and email providers process information as needed to deliver those services. We do not sell your personal information.
Payments and external websites
You can enquire about a plan or purchase an available product through checkout. When you place an order or create an account, WooCommerce stores your contact and billing details, order items, amounts, payment status and account information. For recurring plans it also stores the subscription and renewal schedule. Authorised shop staff can access these records to fulfil orders, provide support and manage billing. Payment providers process payments under their own privacy information; do not send card details through our enquiry form. Orders may contain transaction references and payment tokens supplied by the gateway. Instagram and other external websites have their own privacy policies.
Order and account retention is controlled through our store’s retention settings and applicable record-keeping requirements. Contact us to request access or deletion; some transaction records may need to be retained. Your account lets you view orders and manage available subscription and payment options.
International processing
Hosting, email and other service providers may process information outside the UK. Where a restricted transfer occurs, we must use an appropriate safeguard, such as an applicable adequacy decision or approved contractual safeguards. Contact us for details of the providers and safeguards relevant to your information.
How long we keep information
We keep enquiry correspondence for as long as it is needed to respond, manage follow-up and resolve any related issue. We review correspondence and delete it when it is no longer needed. If you become a client, relevant records may be kept for the coaching relationship and as necessary for accounting, legal obligations or disputes. You can ask us about retention of your particular records.
The website’s spam-limiting record expires ten minutes after the latest counted submission. An enquiry confirmation token expires after five minutes. Cookie preferences are remembered for up to six months, as explained in our cookie policy. Hosting and email backup retention is controlled by the relevant provider.
Your rights
Depending on the circumstances, you may ask to access, correct or erase your personal information; restrict or object to processing; or receive information in a portable form. Where processing depends on consent, you can withdraw it without affecting the lawfulness of earlier processing. Some rights have exceptions. Contact contact@forgedbyadam.com to make a request.
You may complain to the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint. Please contact us first if you would like us to try to resolve your concern.
Cookies and changes to this notice
We use essential browser storage to remember your privacy choice. We do not use advertising or analytics tracking. You can review your choice at any time using Cookie settings in the footer.
We may update this notice when our services or processing arrangements change. The date above identifies the latest version.